Endorsed during the 24th session of the UNWTO General Assembly held in Madrid from 30 November to 1 December, ARC-WH officially joined the United Nations World Tourism Organisation (UNWTO) as an affiliate member. On the occasion, ARC-WH presented to its fellow affiliate members, the Centre’s strategic role in the Arab region and reiterated the importance of promoting sustainable tourism in World Heritage Sites, as well as exploring the economic benefits that cultural tourism generates.